Friday, September 5, 2008

IF YOU TRY TO "TEST" THE MARKET YOU WILL FAIL

If you are serious about selling your home it is imperative that you price it correctly right from the beginning, the first 30 days are make or break for the seller, the reason is that buyers and agents are watching the new listings like a hawk, in fact the Internet has made the data so easy to get that buyers are educated like never before.
In the "old days" sellers could go in a little high on their asking price and negotiate their way to a deal that is equitable for everyone, this is what "testing" the market means, today in a market that is so top heavy in favor of the buyers that luxury is no longer affordable. The smart seller will actually price the property a little in front of the curve, this gives them an advantage over other sellers in being that they will get more showings and the listing will have a longer shelf life because it will actually remain relevant long after comparables are overpriced by thousands.
When you are in the process of interviewing listing agents and its time to identify the listing price, in reality all agents get their data and comps from the same source, so the listing price among multiple agents should be very similar, you must know that there are lots of agents that will tell you anything they think you want to hear and inflate the listing price in order to get you to sign, if a particular agent comes in with a listing price thats way higher than the others, you need to quiz them on how they arrived at that price, if they do not have the figures on paper to show you how they came up with that price....well you know the rest of the story.

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